Optimizing Keywords on Your Page for Better Rankings 🚀

So, you’ve done your keyword research—now what? Finding the right keywords is just the first step. To actually rank, you need to optimize your on-page SEO by strategically placing those keywords in your content and HTML.

Understanding Keyword Intent 🎯

Before using a keyword, ask: What does the searcher actually want?

For example, if we target “damaged furniture,” we might assume people want repair tips. But a quick Google search reveals something different:

🔹 Do they want pictures of damaged furniture?
🔹 Are they looking to repair damaged furniture?
🔹 Do they want to buy damaged furniture?

By checking the search engine results page (SERP), we can see that most top results focus on shopping—meaning people are looking to buy damaged furniture.

📌 Lesson: If we want to rank for “damaged furniture,” our content should focus on buying rather than repairs.

Using Google to Unlock Search Intent 🔍

A few ways to determine what type of content to create:

✅ Look at Google’s top-ranking results – What kind of content dominates? Articles? Product listings? Videos?
✅ Check related searches – Google suggests what people are really searching for.
✅ Analyze featured snippets & images – Does Google favor blog posts, tutorials, or e-commerce pages?

Matching Your Page to Search Intent 🏆

Let’s apply this to “motorcycle jacket with armor.” When we search this, the top result is a shopping page—not a blog post or an informational guide.

Why? Because searchers are ready to buy. To rank for this keyword, your page should include:
🛍️ A selection of motorcycle jackets
📸 High-quality product images
🛒 A clear path to purchase

Trying to rank with an article about the history of armored jackets? You’ll struggle because that’s not what searchers want.

Turn Keywords into Conversions 💰

By aligning your content with what people are actually searching for, you increase your chances of ranking and turning visitors into customers.

🚀 Want to rank higher? Start optimizing for intent—not just keywords!